The Mountain of Meh and the Future of B2B with Doug Kessler

Practical Pivots
02/03/2022 42 min Episodio 97
The Mountain of Meh and the Future of B2B with Doug Kessler

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Episode Synopsis

Doug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.

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