Mark Organ on What It Takes to Be a Category Creator and His 3-Step Playbook

Practical Pivots
02/12/2020 38 min Episodio 38
Mark Organ on What It Takes to Be a Category Creator and His 3-Step Playbook

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Episode Synopsis

Hear why Mark prefers creating new playgrounds to building better mousetraps and learn about the three steps of successful category creation: discover, develop, and dominate. 

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