What does it really mean to be data-driven?Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. In this interview, he shares how marketers can get the most out of their data as well as:What not to measureWhat marketing’s North Star metric should beHow you know if your organization is really data-drivenHow to understand the story the data is telling youWhen goals are more important than data

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