In this episode of PR in the Real World, we sit down with Andy West, a true legend in the PR industry, whose career spans nearly four decades at the very top of global agencies.Andy shares the stories, lessons and philosophies that have shaped his iconic career and continue to influence how agencies grow today.An early break at Text 100 during a period when the agency worked alongside Microsoft in the heady days of the late 80’s and 90’s pulled Andy into the world of public relations before taking on a series of Board roles, working as part of the team that built the company into a global powerhouse. Andy takes us inside his experiences of organic growth on an international scale, building networks of agencies across Europe, the US and beyond.He reflects on the importance of positioning and proposition in helping agencies stand out, why founders often hold themselves back and the 'holy trinity' of agency growth: marketing, business development and sales.Now leading Westofcenter Consulting, Andy brings all of that experience into his consultancy, advising agencies of every size on how to unlock growth, strengthen culture and keep clients and teams thriving.His insights into leadership, talent retention and client-centricity are invaluable for anyone serious about building an agency for the long term.As ever, the conversation is rooted in what PR really looks like behind the stories you have heard and the ethos that drives this podcast, created by Viva, the CIPR’s Small Agency of the Year.Andy’s reflections make for a must-listen for agency leaders and communicators who want to stay curious, build better businesses, and embrace the future of PR.Links and ResourcesGet Andy's services with WestofcenterFollow Andy West and Westofcenter on LinkedInRead Andy’s agency advisory newsletterThe home of Bigger Better Bolder ThinkingGareth Healy - Standout or StandstillLuk Smeyers Find out more about Viva, the CIPR’s Small Agency of the YearPrevious PR in the Real World episodes Hosted on Acast. See acast.com/privacy for more information.

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