Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape.
 
takeaways

The question about ATC is more insightful than it seems.
Shopify is recommended for its ease of use and integration.
Building a website from scratch can be counterproductive.
CAPI (API) facilitates communication between platforms.
Connecting Shopify to Google services is straightforward.
Organic traffic is crucial before relying on paid ads.
New businesses should focus on building awareness first.
Don't rush into paid advertising without a proven model.
Investing in organic growth can yield better long-term results.
Patience is key in digital marketing success.


 
Sound Bites

"How does ATC work?"
"Purchases are not magic."


Chapters
00:00 Understanding ATC and E-commerce Platforms
02:56 The Importance of Shopify for E-commerce Success
05:49 Building Organic Traffic Before Paid Ads

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