We're often asked to give advice to clients interested in starting their own podcast. In this episode, Colin Kelly shares some thoughts around what it takes to find an audience for your podcast and how to make it stand out.  He also looks at the emerging trend for location or topic based email newsletters, such as the Edinbnurgh Minute on Substack.  Might it be possible that the publishers of these newsletters might be interested in using some of your podcast content? So rather than building an audience entirely of your own, from scratch, you could provide some content to someone who has already built the audience you're interested in? Comsteria has been helping businesses and organisations of all sizes cut through and get attention since 2012. We deliver media training, social media training, crisis comms, PR support, video production and much more.  Get in touch to discuss what we can do for you.

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