This week, I had the pleasure of sitting down with Dr.Vicki Johnson, the founder of ProFellow — a platform she builtbecause she knew firsthand how life-changing fellowships, fully funded graduate programs, and competitive awards can be… and how hidden they often are. What started as a small resource she and her husband created while she was a Ph.D.student has now grown into a global hub that hundreds of thousands of people rely on.Vicki’s story is one of curiosity, courage, and a whole lotof heart. She talks about the moment she realized that opportunities like her Fulbright Fellowship and fully funded Ph.D. program shouldn’t be secrets—you shouldn’t need to “know someone” or stumble on a professor’s offhand comment to change your life. So she built the tool she wished she had.One of my favorite parts of our conversation is when Vickibreaks down her MATCH ME formula — a seven-step framework she developed to help people tell their story clearly and confidently, whether they’re applying for a fellowship, putting together a pitch, or stepping into theirnext big chapter. It’s simple, smart, and highly actionable, and you’ll hear her share how it has helped countless people transform the way they talk about themselves and their work.We also go deep on the realities of entrepreneurship — thelong seasons, the learning curves, and the quiet moments when passion has to carry you through uncertainty. It’s honest, human, and full of wisdom for anyone building something that matters.If you’ve ever wondered how to stand out, how to tell yourstory in a way that lands, or how to take your next step with a little more confidence, this conversation will meet you right where you are.Thank you, Vicki, for such a wonderful conversation.Please find links to content discussed below:LinkedIn:VickiJohnson, PhD | LinkedInProFellow:Fellowships, Awards,Fully Funded PhD and Master’s ProgramsWebsite and Book Pre-Order:Dr. Vicki JohnsonDr. Vicki Johnson’s Bio:Dr. Vicki Johnson is a speaker, author, and four-timefellowship winner who helps ambitious professionals win elite opportunities.She is the founder of ProFellow, the leading U.S. resource for competitive fellowships, graduate programs, and leadership accelerators. A social entrepreneur and sought-after coach, Dr. Johnson teaches persuasive communication strategies that have helped her community secure more than $500million in merit-based funding awards. Pitch Your Potential is her first book and serves as an in-depth guide to her breakthrough MATCH ME Formula®, the 7 elements of a winning application.

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