South Africa’s tourism sector is showing strong signs of recovery, driven by targeted campaigns, enhanced safety measures, and major local and international events. These efforts aim to reposition the country as a vibrant, diverse, and competitive global destination. Thandiwe Mathibela, GM: Global PR and Comms—and acting Chief Marketing Officer—at South African Tourism, highlights the importance of storytelling and strategic marketing in reigniting both domestic and international travel interest.See omnystudio.com/listener for privacy information.

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