Today’s program is about improving the odds; through in-game – performance analytics. In baseball, it's about winning games. In retail automotive, it's about winning or closing more deals. In many cases, we forget that analytics and people are tied together and how you link one with the other will determine your level of success.Back in the late 90’s and early 2000’s John Latka started developing simple in-game analytics for automotive sales teams that lead to dramatic increases in sales volume and profitability.At one point when the numbers were analyzed, the increase was an average of 2.47 deals per month per sales person. Today, our goal, when working with dealers on performance management, is to increase their volume by at least 2 deals per sales person per month.

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