Pauline Rady shares her perspective on why podcasts support the marketing needs of luxury brands, and how podcast creators can attract top name advertisers. Pauline is Group Director - LVMH Business Lead MENA - at Spark Foundry, Publicis Media. As an expert is the luxury market, during this episode Pauline discusses the unique attributions of podcasts to meet the marketing needs of high cost / luxury brands. Plus a discussion on what brands are looking for from podcasters, and how to innovate media plans with the addition of podcasts. 
Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners. Visit nextbroadcast.media to learn more YouTube: https://www.youtube.com/@next-broadcast-media/podcastsLinkedIn: https://www.linkedin.com/company/next-broadcast-mediaInstagram: https://www.instagram.com/nextbroadcastmedia/ 

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