A quick chat with Medisafe's Ryan Janvion, Stacey Wasserman and Cathy Zaremba on what to expect at Fierce Pharma Week 2025. Industry leaders discuss how hyper-personalization sets true patient engagement apart from the buzzwords that saturate the pharmaceutical industry.• Excitement about sharing Medisafe's new updates with conference attendees• The significance of behavioral intervention technology in creating effective patient engagement• How direct-to-consumer experience enables hyper-personalization in healthcare• Patient engagement becoming a popular concept but with varying levels of implementation• The importance of building tools that support patients throughout their treatment journey• 13 years of experience connecting with 13 million patients has created deep expertisePostScripts Rx is not intended to constitute medical advice, nor is it intended to influence prescribing decisions or any other medical or clinical decision-making. All medical and clinical judgment and decision-making, prescribing decisions, and all related considerations remain exclusively the responsibility of providers and patients.

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