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Listen "HLP 009 - Why Checking Out Your Competition Is A Good Idea"
Episode Synopsis
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PATTY: Hey, hey my Legacy leader. How are you? This is Patty here. We're talking about. Does it make sense to look at your competition? But first I wanted to give a big shout out for some reviews I got over on iTunes. I super appreciate it. As I mentioned I will give you a shout out the first one is from Sally Kennedy where she says I love this podcast they're short and to the point. Patty knows how to condense information into simple action steps.
Thank you Sally. Sally is a health professional. Dr. Julie D.C. says her legacy podcasts and the host Patty D. is so relevant for entrepreneurs and women. You will love her spirit enthusiasm and passion for helping you get to the next level. Looking forward to hearing more from this amazing woman. Thank you Dr. Julie I appreciate you immensely. And the "Digestion Doc" says exceptional and inspiring. She says I love Patty's energy. She's a marketing nerd and she speaks through my language. I cannot wait to hear every episode because it's hard to find content that resonates
Patty's podcast hits the spot. I'm so thankful for this. Well thank you Dr. Christine I super appreciate you and thank you all three of you for leaving your reviews. I do not take it lightly and I am very very inspired by just the love, the love I'm feeling. I mean that's what it is. So thank you so much for leaving those phenomenal reviews I appreciate you all very greatly.
OK. So now onto the show where we're talking about should we be looking at our competition? And my answer is yes and here's why? Now it may be a situation where like I don't need to pay attention to my competition I don't need to see what they're doing. But let me explain why.
The reason is because things move so fast in this day and age and things that may have worked before. How do you know that they're working the same is the message that you're sharing resonating with your ideal customer. So here's where having something unique about you is only verifiable that it's unique if you have a pulse on what's happening with the competition.
And by that I mean just really recognizing who is in your competitive landscape what are they talking about. How are they showing up? How are they making their claims and staking their flag in the ground and talking about what solution they provide specific to that perfect customer which may be your perfect customer right. So the deal is I'm a part of like a mastermind group and we were having this conversation around how do you stand out uniquely and ensure we're talking about competitive landscape talking about the competition and really getting a gauge if this is something that most people do.
And what I have found is that most people do not and they say well it's just I don't really pay attention to the competition. And here's the thing it's a dis-service to not really have a handle on who is in your competitive set. Now you may be in a super crowded market where there's a lot going on. You don't have to look at everybody but you do have to look at who are the key players in that field like people that you want to model. There was another comment that came through around why don't want to copy and you don't want to copy you don't want to be a copycat or me too because quite frankly the only position you're ever going to achieve there is second because you can't be that one.
So the purpose of this though is to really take a look outside of your immediate Four Walls who is doing what you're doing. What claims are they making? How are they proving their worth and what is unique about what it is that they...
PATTY: Hey, hey my Legacy leader. How are you? This is Patty here. We're talking about. Does it make sense to look at your competition? But first I wanted to give a big shout out for some reviews I got over on iTunes. I super appreciate it. As I mentioned I will give you a shout out the first one is from Sally Kennedy where she says I love this podcast they're short and to the point. Patty knows how to condense information into simple action steps.
Thank you Sally. Sally is a health professional. Dr. Julie D.C. says her legacy podcasts and the host Patty D. is so relevant for entrepreneurs and women. You will love her spirit enthusiasm and passion for helping you get to the next level. Looking forward to hearing more from this amazing woman. Thank you Dr. Julie I appreciate you immensely. And the "Digestion Doc" says exceptional and inspiring. She says I love Patty's energy. She's a marketing nerd and she speaks through my language. I cannot wait to hear every episode because it's hard to find content that resonates
Patty's podcast hits the spot. I'm so thankful for this. Well thank you Dr. Christine I super appreciate you and thank you all three of you for leaving your reviews. I do not take it lightly and I am very very inspired by just the love, the love I'm feeling. I mean that's what it is. So thank you so much for leaving those phenomenal reviews I appreciate you all very greatly.
OK. So now onto the show where we're talking about should we be looking at our competition? And my answer is yes and here's why? Now it may be a situation where like I don't need to pay attention to my competition I don't need to see what they're doing. But let me explain why.
The reason is because things move so fast in this day and age and things that may have worked before. How do you know that they're working the same is the message that you're sharing resonating with your ideal customer. So here's where having something unique about you is only verifiable that it's unique if you have a pulse on what's happening with the competition.
And by that I mean just really recognizing who is in your competitive landscape what are they talking about. How are they showing up? How are they making their claims and staking their flag in the ground and talking about what solution they provide specific to that perfect customer which may be your perfect customer right. So the deal is I'm a part of like a mastermind group and we were having this conversation around how do you stand out uniquely and ensure we're talking about competitive landscape talking about the competition and really getting a gauge if this is something that most people do.
And what I have found is that most people do not and they say well it's just I don't really pay attention to the competition. And here's the thing it's a dis-service to not really have a handle on who is in your competitive set. Now you may be in a super crowded market where there's a lot going on. You don't have to look at everybody but you do have to look at who are the key players in that field like people that you want to model. There was another comment that came through around why don't want to copy and you don't want to copy you don't want to be a copycat or me too because quite frankly the only position you're ever going to achieve there is second because you can't be that one.
So the purpose of this though is to really take a look outside of your immediate Four Walls who is doing what you're doing. What claims are they making? How are they proving their worth and what is unique about what it is that they...
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