ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "HLP 002 -The Three Essentials For Business Success"
Episode Synopsis
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Patty: Welcome to Her Legacy Podcast here we celebrate women in business doing more than just climbing the corporate ladder. This is about holding a space where we celebrate what it means to be a Female Entrepreneur. We share the good the bad the ugly of being in business ourselves. Our vision is way bigger than just the fancy titles. It's about amplifying the vision. Each one of us has to leave our own dent in the world. And in doing so we're inspiring other women to do the same.
My name is Patty Domínguez and welcome to Her Legacy Podcast for legacy leaders like you hey thank you so much for being here on this episode of Her Legacy Podcast on this episode.
We're going to be talking about this concept called the Business Trinity. We're going to go super macro level. I'm going to give you a little bit of a story. So one of the things that I see as a business coach and I work with many many clients many different types of businesses a lot of service providers.
A lot of people who are looking to transition from maybe a corporate career into something more their own or somebody is looking just to revamp their brand altogether. And I came up with this concept called the Business Trinity and it just kind of dawned on me right through trial and error because here's a thing I have been self-employed now since 2013 January I think I worked one day in my corporate job. So I wanted to get my bonus when I got my fat check when I get the bonus.
By the way they are taking a ridiculous amount of money out in taxes but nonetheless I worked I think it was literally one day in January. Then I ventured out on my own and I started you know investing heavily in myself. I literally am such a believer in investing in yourself. I invest in books and programs and different masterminds and whatnot.
I think they're so essential and they help really shortcut the learning process. Now the big caveat there is that it is so easy to get set like sideline into different things and you have like massive red shiny object syndrome. So buyers beware by the way.
But one of the things that I started to do as I saw this whole game of online marketing and business and how do I marry what it is that I know that I bring from my corporate career. How do I piece it together into this puzzle that makes sense?
And I started to just see this blueprint because different people would approach with different things and I would explain things in a way that I thought made a lot of sense and for the most part I have a pretty good rapport with my prospective clients were like Okay are we are we understanding this. Yeah yeah sure I understand.
But when I came up with this framework called the Business Trinity it's like boom. The lights went on and I get super excited when I see them get excited so the business Trinity is in essence comprised of three distinct pieces of your business and this works really great if you're a service provider.
The first one is that trading time for money bucket. Now one of the things that I see quite often is when I ask a service provider what it is that they're charging they say well this is basically what the market will bear. And I can go so many different places here. But one of the things that's really distinctive as I am very much against the price war game and one of my mentors said also this concept of you want to be a category of one.
I'll be talking about different concepts as we go along here in the podcast but this one is the crucial piece says because you don't want to play the price per game...
Patty: Welcome to Her Legacy Podcast here we celebrate women in business doing more than just climbing the corporate ladder. This is about holding a space where we celebrate what it means to be a Female Entrepreneur. We share the good the bad the ugly of being in business ourselves. Our vision is way bigger than just the fancy titles. It's about amplifying the vision. Each one of us has to leave our own dent in the world. And in doing so we're inspiring other women to do the same.
My name is Patty Domínguez and welcome to Her Legacy Podcast for legacy leaders like you hey thank you so much for being here on this episode of Her Legacy Podcast on this episode.
We're going to be talking about this concept called the Business Trinity. We're going to go super macro level. I'm going to give you a little bit of a story. So one of the things that I see as a business coach and I work with many many clients many different types of businesses a lot of service providers.
A lot of people who are looking to transition from maybe a corporate career into something more their own or somebody is looking just to revamp their brand altogether. And I came up with this concept called the Business Trinity and it just kind of dawned on me right through trial and error because here's a thing I have been self-employed now since 2013 January I think I worked one day in my corporate job. So I wanted to get my bonus when I got my fat check when I get the bonus.
By the way they are taking a ridiculous amount of money out in taxes but nonetheless I worked I think it was literally one day in January. Then I ventured out on my own and I started you know investing heavily in myself. I literally am such a believer in investing in yourself. I invest in books and programs and different masterminds and whatnot.
I think they're so essential and they help really shortcut the learning process. Now the big caveat there is that it is so easy to get set like sideline into different things and you have like massive red shiny object syndrome. So buyers beware by the way.
But one of the things that I started to do as I saw this whole game of online marketing and business and how do I marry what it is that I know that I bring from my corporate career. How do I piece it together into this puzzle that makes sense?
And I started to just see this blueprint because different people would approach with different things and I would explain things in a way that I thought made a lot of sense and for the most part I have a pretty good rapport with my prospective clients were like Okay are we are we understanding this. Yeah yeah sure I understand.
But when I came up with this framework called the Business Trinity it's like boom. The lights went on and I get super excited when I see them get excited so the business Trinity is in essence comprised of three distinct pieces of your business and this works really great if you're a service provider.
The first one is that trading time for money bucket. Now one of the things that I see quite often is when I ask a service provider what it is that they're charging they say well this is basically what the market will bear. And I can go so many different places here. But one of the things that's really distinctive as I am very much against the price war game and one of my mentors said also this concept of you want to be a category of one.
I'll be talking about different concepts as we go along here in the podcast but this one is the crucial piece says because you don't want to play the price per game...
In God we trust