Where you live isn’t just a backdrop to your life. It shapes how long you live, how healthy you are, and what opportunities come your way. Across the United States, life expectancy can vary by decades simply based on zip code, revealing a powerful but often overlooked truth: place matters more than we think.Joining the discussion is Ryan Frederick, author of Right Place, Right Time, who introduces the concept of “place planning.” Drawing parallels to financial planning, Ryan explains how being intentional about where and how you live can set you up for a longer, healthier, and more connected life.We examine how geography influences health, wealth, relationships, and long-term wellbeing. From disparities within cities to broader regional shifts driven by demographics, economics, and policy, we explore why place is one of the most consequential decisions we make, often without intention.You’ll learnHow zip code shapes lifespan, health, and opportunityWhy places drive habits and behavior more than willpowerWhat place planning is and why it matters in a longer-life eraHow community, health, environment, and money intersectWhy chasing affordability can create long-term costsHow demographic shifts will redefine where people liveWhat signals reveal whether a place is rising or decliningMentioned in the Episode:Ryan Frederick’s Book, Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life: https://a.co/d/j62274LSubscribe to Bradley’s Newsletter:Join (for free) the only newsletter breaking down global demographic trends into actionable strategies for your business and your community.Subscribe here → https://populationnext.substack.com/Order Bradley’s Book:The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2PGet in Touch with Ryan Frederick:Website: https://www.ryanfrederick.life/LinkedIn: https://www.linkedin.com/in/ryanefrederickGet in Touch with Bradley Schurman: Website: https://populationnext.substack.com YouTube: https://www.youtube.com/@bradleyschurmanInstagram: https://www.instagram.com/bigschur/LinkedIn: https://www.linkedin.com/in/bradleyschurman/Subscribe:YouTube:

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