Join host Michelle Bechamps as she interviews Ken Giffin, a strategic advisor to Bechamps & Associates in pool strategic planning and brand strategy. Together, they delve into the art of storytelling in communications and brand messaging, discussing how to make public entity pooling more engaging and effective for next generation leadership. They share practical branding examples and the importance of crafting relatable, memorable stories. Tune in for expert advice on creating a new and powerful pooling narrative that resonates with both longtime members and newer audiences.

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