Chris McClean reflects on ethics vs. risk, ethically positive outcomes, the nature of trust, looking beyond ourselves, privacy at work and in the metaverse.Chris outlines the key differences between digital ethics and risk management. He emphasizes the discovery of positive outcomes as well as harms and where a data-driven approach can fall short. From there, Chris outlines a comprehensive digital ethics framework and why starting with impact is key. He then describes a pragmatic approach for making ethics accessible without sacrificing rigor.Kimberly and Chris discuss the definition of trust, the myriad reasons we might trust someone or something, and why trust isn’t set-it-and-forget-it. From your smart doorbell to self-driving cars and social services, Chris argues persuasively for looking beyond ‘how does this affect me.’ Highlighting Eunice Kyereme’s work on digital makers and takers, Chris describes the role we each play – however unwittingly – in creating the digital ecosystem. We then discuss surveillance vs. monitoring in the workplace and the potential for great good and abuse inherent in the Metaverse. Finally, Chris stresses that ethically positive outcomes go beyond ‘tech for good’ and that ethics is good business.Chris McClean is the Global Head of Digital Ethics at Avanade and a PhD candidate in Applied Ethics at the University of Leeds. A transcript of this episode is here. 

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