Mark W. Johnson's "Reinvent Your Business Model" explores how established companies can achieve transformative growth by innovating their core business models. The book introduces a four-box framework to analyze and design business models, emphasizing the importance of understanding the customer's job-to-be-done as the foundation for value creation. Johnson examines various strategies for seizing "white space"—opportunities outside a company's current operations—through business model innovation in the face of market shifts, technological disruptions, and competitive pressures. He provides numerous case studies illustrating successful and unsuccessful attempts at business model reinvention across different industries. Ultimately, the book argues that business model innovation is a critical, repeatable process that allows companies to adapt, grow, and remain competitive in the long term.

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