Mashhood Alam's "Transforming an Idea Into a Business with Design Thinking" provides a structured methodology for entrepreneurs and leaders to convert innovative concepts into viable businesses. The book champions design thinking as a human-centred approach, emphasising understanding user needs before developing solutions. It outlines a four-stage framework: understanding the problem, devising the solution, crafting the business model, and managing risk. Each stage includes practical steps, templates, and guidance for brainstorming and documenting assumptions. Ultimately, the book aims to democratize entrepreneurship by offering a clear, iterative process focused on user empathy and continuous validation.

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