Transformative Marketing explores how emerging technologies like Artificial Intelligence (AI), Generative AI, Machine Learning (ML), Robotics, Drones, Internet of Things (IoT), Metaverse, and Blockchain are reshaping marketing practices. The book examines each technology's foundations, applications, and ethical considerations within the context of Marketing 5.0, emphasizing the convergence of technology and human insights. It highlights how these New-Age Technologies (NATs) enable personalized customer experiences, enhance business operations, and foster meaningful connections. Furthermore, the text discusses the strategic implications of adopting these technologies for businesses and their impact on various stakeholders and industries.

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