Listen "From Ads to Subscriptions: How Today's Podcasts Actually Make Money"
Episode Synopsis
James and Sam are away this week, so time for an interview in more detail than we normally would. Norma-Jean Belenky discusses her new podcast PodBiz, which explores the various ways podcasters monetize their content through transparent conversations with industry professionals.• PodBiz aims to answer the question "where's the money in podcasting?" through interviews with experts in advertising, subscriptions, and alternative revenue models• Some independent creators with just 1,200 downloads per episode are making six-figure incomes from their podcasts• Advertising remains strong, but subscription models are gaining significant traction across the industry• Organizations like AIR (Association of Independent Radio Professionals) publish rate cards to promote fair compensation for podcast production roles• Quality podcast production requires adequate labor and resources – "good work takes labor"• Value-for-value models and cryptocurrency-based micropayments remain niche but have potential for growth• Event hosting, merchandise, and packaging content across multiple platforms are effective additional revenue streams• Podcasters are building communities through newsletters and events to strengthen audience relationships• AI tools help reduce labor-intensive aspects of production but raise questions about transparency and disclosure• The podcast industry faces potential regulatory challenges as governments implement content restrictions and age verificationSend James & Sam a messageSupport the showConnect With Us: Email: [email protected] Fediverse: @[email protected] and @[email protected] Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net
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