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Listen "#57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman"
Episode Synopsis
My guest this week is Moe Samman; a luxury brand consultant and expert. In this episode, we touch on many topics, such as:
- The luxury customer psychology and expectation
- Key branding elements to dominate a luxury segment
- Biggest challenges for founders who want to shine in the luxury category
- Luxury experience across the value chain... and much more.
The post #57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman first appeared on Rana AlBasri Mouawad.
- The luxury customer psychology and expectation
- Key branding elements to dominate a luxury segment
- Biggest challenges for founders who want to shine in the luxury category
- Luxury experience across the value chain... and much more.
The post #57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman first appeared on Rana AlBasri Mouawad.
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