Gord Vickman and Dan Sullivan discuss Dan’s latest book, 10x Is Easier Than 2x, co-authored by Dr. Ben Hardy. By identifying the changes and breakthroughs that led to your past growth, you can gain the confidence and insight needed to achieve your next jump. Sounds like fun, right? This episode is a must-listen for entrepreneurs and creators looking to build things faster, easier, and cheaper than before. In This Episode: 10x Is Easier Than 2x is a compilation of concepts that have been tested and proven in The Strategic Coach® Program. Dan says it’s “the best book for getting an overview of all the productivity tricks that we have in Strategic Coach.”How can 10x growth possibly be easier than 2x growth? Dan invites the listener to remember that they’ve already made this leap at least once in their lives.The key to growth is imagining an exponentially—rather than incrementally—bigger future.Dan credits writer Ben Hardy for making these books possible.Reaching that future will require shedding outdated methods and even team members and customers who are no longer a good fit.This trilogy of books, Dan says, is linked by a kind of entrepreneurial logic: the logic of achievement, the logic of progress, and the logic of growth.When you set out to achieve breakthroughs, you have to allow for luck and surprises—and even count on them.Dan’s goal for these books was never about becoming a famous author but about finding new people to talk to who might be interested in The Strategic Coach Program. Resources: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin HardyWho Not How by Dan Sullivan and Dr. Benjamin HardyThe Gap And The Gain by Dan Sullivan and Dr. Benjamin HardyNovelist Mark DawsonTucker MaxThe Strategic Coach Program

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