Episode Synopsis "Profitability and perspectives for adoption of mesotunnel technology; with Dr. Wendong Zhang"

Cost ratio, cost-efficiency ratio, payback time, grower survey…fairly nerdy words if you are not an economist, right? In this episode Dr. Zhang, associate professor with the Economics Department (ISU), walks us through these concepts and the importance of including socio-economic analysis into the science we do in the field.

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