Recorded in the OURSELVES studio at home tucked away between the countryside and the sea.Sarah McCullough recently moved back to Northern Ireland after spending decades in London and now works both solo and with a remote team from her home studio. Through her own consultancy and OURSELVES studio, Sarah has amassed a wealth of experience working with global brands. Her speciality is helping them to craft their messages and engage their audiences in their products as well as to adopt more sustainable and regenerative processes.Through her work with Selfridges, Sarah has seen firsthand that if a brand as famous, large and structured can implement new sustainable strategies, that there is so much scope for the nimbler creative microbusinesses, startups and emerging businesses to experiment with better processes and ways of working without "breaking the bank."Sarah believes that we as creatives have the power to incentivize consumers to make shopping sustainable the “easy” or “fun” choice and she shares her thoughts on how “cultural scarcity” could make products more valued.Sarah is passionate about connecting with the local creative micro-economy here in NI and supporting the brilliant local emerging talent to make connections and bring their ideas to a global audience.Discover Sarah’s work on Sarah McCullough Studio’s Instagram and LinkedIn and OURSELVES studio’s work on their website and Instagram.Created by: Karishma KusurkarWith guest: Sarah McCullough (Sarah McCullough Studio + OURSELVES Studio)Music by https://www.bensound.com/free-music-for-videosLicense code: JZAOH4PFF4GMBQF8Artist: : Yunior Arronte

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