Por: HitchPin

Farming looks mighty easy when your plow is a pencil and you’re a thousand miles from the corn field.
–President Dwight D. Eisenhower
A lot has changed in America since Ike’s presidency, including agriculture. Equipment, supply-chains, communication platforms – they’ve all evolved and adapted with the rise of technological advancements.

Like Ike, HitchPin’s roots begin on a farm in Abilene, KS where the spirit of watching the original entrepreneurs – American farmers and ranchers – was planted in a young man watching his dad sell hay. As he, and their family farm grew, a belief was cultivated that one creates value by looking to solve problems for others. That conviction grew into an idea: the agriculture industry needed new technology to buy, sell, hire and find work. In 2019, founder Trevor McKeeman publicly launched HitchPin: the best digital marketplace for agriculture. HitchPin has been plowing new ground ever since, providing a platform at the fingertips of farmers and ranchers to securely, efficiently and easily transact – all from their computer or mobile device.

And today’s consumers? It’s safe to say they’ve changed over the decades too. Growing in number and now generations-removed from production agriculture, they are truly curious about where their food comes from. It’s an incredible opportunity for agriculturalists to bring the cornfield to the consumer, and with the help of technology, it too is easier than ever.

The Plow & Pencil podcast will paint a picture of American Agriculture today. It will tell the stories of the producers, the products, the policies and the platforms that provide feed and fuel to our nation and world.

22 episodios disponibles