In this episode:Jordan interviews Alfonzo Burton, a top-tier designer in UI/UX, and has worked as the Director of UI/UX at Glu and Pocket Gems. He is now the Chief Creative Director at UX Magicians Inc., a San Francisco-based user experience design agency. His expertise has been used in some of the top-grossing mobile games, with several hitting the 100-million-dollar mark. Alfonzo shares his insights on creating effective UX that drives retention and monetization, the importance of testing, why early UX planning can help avoid costly pivots later in development, and more.Topics covered:Alfonzo’s journey from web design to UI/UX for gamesThe role of UX in driving player retention and monetizationKey misconceptions about UX design in the gaming industryThe three pillars of creating a top-grossing game: fun, deep economy, and great UI/UXHow to balance creativity with proven best practices in UXThe importance of testing and iterating early in game developmentWhy early involvement of UX designers is critical to successDifferences between UX design in the Western and Asian marketsFor more game industry tips:Learn more about Jordan & Bright BlackListen on iTunes | Spotify (Support the show and leave a review)Visit www.playmakerspodcast.com for the full blog post and more!Timestamps:[03:04] Transitioning from web design to mobile and console game UX[05:25] Misconceptions about UX and why it’s a process, not just about visuals[07:56] The three pillars of a hit game: fun, deep economy, and great UI/UX[10:27] Balancing creativity with risk management and best practices in UX[12:08] The iterative process of designing a UI and why multiple prototypes matter[15:23] The importance of involving UX early in the development process[19:13] Why successful games often struggle to change UI after launch[22:18] Scalable UX systems: Why some designs work long-term and others fail[25:14] The importance of testing for UX: Best practices versus innovation[30:05] Transitioning UX design from mobile to console games[31:03] Alfonzo’s thoughts and advice on the future of UI/UXResources & media mentioned in this episode:Learn more and Connect with Alfonzo Burton:LinkedInBehanceGames & companies mentioned:

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