In this episode of Playing Bigger, Playing Beautiful The Podcast, host Debbie Zita is talking with Jane Anderson, a Growth Strategist and expert in B2B selling, to discuss how women entrepreneurs can step into their expertise, price their services confidently, and build sustainable, values-driven businesses.Jane shares her journey from starting over after divorce—losing everything and moving back in with her parents—to building a thriving practice helping women consultants and advisors scale to $750K–$1.5M in revenue while maintaining freedom, fulfillment, and integrity.Together, they explore:Overcoming self-doubt and embracing the value of your expertise.How to confidently sell your services without feeling "salesy."The power of community and having the right people around you.Why playing big isn’t about chasing huge revenue—it’s about defining success on your own terms.The mindset shifts that help women move from undercharging to owning their worth.Jane also shares practical strategies, including how to set boundaries with “pick your brain” requests, create offers that align with your expertise, and navigate the highs and lows of business with resilience.Jane mentions the Ted Talk: What I learned from 100 days of Rejection with Jia JiangLearn More About Jane With over 20 years of experience in personal branding, business growth, and corporate communications, Jane has helped over 180,000 people—especially women—build trust and influence in their businesses. She is recognized as a top 3 global branding guru, and is the host of The Jane Anderson Show, where she’s interviewed leaders like Seth Godin, and her insights have been featured in Forbes, Business Insider, and The Sydney Morning Herald.Jane has worked with top experts and global brands, including Virgin Australia, Lego, and Ikea. She is the author of 13 books, including Put Yourself Out There: Elevate Your Presence and Increase Your Influence.Connect with JaneVisit her website: www.jane-anderson.com.au Follow her on Instagram: @the_jane_anderson and on FacebookAnd... Listen to her Podcast, The Jane Anderson ShowConnect with Debbie Instagram: https://www.instagram.com/deb_zita/Linkedin: https://www.linkedin.com/in/debbie-zita-21245540/Website: https://theheartcentredway.com/ Join the Playing Bigger Playing Beautiful Community on FB: https://www.facebook.com/groups/1071859630185759 Access a complimentary Monday Meditation and Prioritisation Session inside The Heart Centred Way Community ➡️ here: https://tidycal.com/m465v73/free-monday-session Music Credit:"Clap Along" by Jason ShawLicensed under Creative Commons Attribution 4.0 International License.Source: Audionautix.comNo changes were made, except using a portion of the track.

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