ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Double Your Sales On Amazon During Black Friday And Cyber Monday"
Episode Synopsis
A Quick Note From TurnKey:
In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:
Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.Offer a discount code to people who watch the video.
So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.
As a seller on Amazon, Black Friday and Cyber Monday are two days out of the year that you don’t want to miss out on. The numbers speak for themselves. In 2017, a record $5 BILLION was spent on Black Friday and on Cyber Monday another record-breaking $6.59 BILLION! People are on the hunt for the best deals. So what can you do to make sure your Amazon listing gets noticed and ensure you get a piece of the multi-billion dollar pie?
Keyword Research
The first step in preparing for these big shopping days is to implement holiday keyword sponsored ads. Keyword sponsored ads trigger impulse buying and help drive holiday sales.
Start by creating a list of keywords for the holidays. Think about the words prospective customers might be searching for as they go to buy on Amazon. Some examples include: “Black Friday deals”, “Cyber Monday gifts for her”, and “best Christmas gifts”. Our go-to tool for creating keyword lists is MerchantWords. Once you have your list together, use the keywords you found and include them in your sponsored ads. Once you have the campaign you can pause and unpause it for years to come!
Images and Videos
The next step is to change your images to reflect the holiday spirit. This is the best place to get creative! Do this by superimposing a holiday bow on the main image, adding a picture of your product under the Christmas tree, including an image of a child opening your product as a gift, or embellishing your image with a holiday-related background.
If you are brand registered and really want to take your listing to the next level, consider adding a video that is tailored to the holidays. Think of the impact a video of someone who fits within your target demographic sitting next to their tree on Christmas morning excitedly opening a box that contains your product while their loved ones watch. A video makes connecting to your customers a no-brainer!
The idea of adding these images and videos is to paint a picture in the shopper’s mind of what it would look like to give your product as a gift. This makes the buying decision much easier on them!
Coupons and Promo Codes
Promo codes show up on your product details page at the bottom and should be geared towards the holidays and upcoming shopping days. To make the most out of your promo codes and optimize sales, try running a pre-sale promotion, a day of the sale price, and then an extended sale offering.
Some examples of promotions are:
PRE-BLACK FRIDAY SALE COUPON TAKES 35% OFF WHEN YOU BUY 4 OR MORE, OR 30% OFF 3, 25% OFF 2, OR 20% OFF 1 OF ANY [INSERT PRODUCT]
On the other hand, coupons get more visibility on Amazon because they show up on the details page at the top, in the search results, on the gold box deals page, and on a separate landing page just for coupons on Amazon. If you decide to use a coupon,
In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:
Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.Offer a discount code to people who watch the video.
So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.
As a seller on Amazon, Black Friday and Cyber Monday are two days out of the year that you don’t want to miss out on. The numbers speak for themselves. In 2017, a record $5 BILLION was spent on Black Friday and on Cyber Monday another record-breaking $6.59 BILLION! People are on the hunt for the best deals. So what can you do to make sure your Amazon listing gets noticed and ensure you get a piece of the multi-billion dollar pie?
Keyword Research
The first step in preparing for these big shopping days is to implement holiday keyword sponsored ads. Keyword sponsored ads trigger impulse buying and help drive holiday sales.
Start by creating a list of keywords for the holidays. Think about the words prospective customers might be searching for as they go to buy on Amazon. Some examples include: “Black Friday deals”, “Cyber Monday gifts for her”, and “best Christmas gifts”. Our go-to tool for creating keyword lists is MerchantWords. Once you have your list together, use the keywords you found and include them in your sponsored ads. Once you have the campaign you can pause and unpause it for years to come!
Images and Videos
The next step is to change your images to reflect the holiday spirit. This is the best place to get creative! Do this by superimposing a holiday bow on the main image, adding a picture of your product under the Christmas tree, including an image of a child opening your product as a gift, or embellishing your image with a holiday-related background.
If you are brand registered and really want to take your listing to the next level, consider adding a video that is tailored to the holidays. Think of the impact a video of someone who fits within your target demographic sitting next to their tree on Christmas morning excitedly opening a box that contains your product while their loved ones watch. A video makes connecting to your customers a no-brainer!
The idea of adding these images and videos is to paint a picture in the shopper’s mind of what it would look like to give your product as a gift. This makes the buying decision much easier on them!
Coupons and Promo Codes
Promo codes show up on your product details page at the bottom and should be geared towards the holidays and upcoming shopping days. To make the most out of your promo codes and optimize sales, try running a pre-sale promotion, a day of the sale price, and then an extended sale offering.
Some examples of promotions are:
PRE-BLACK FRIDAY SALE COUPON TAKES 35% OFF WHEN YOU BUY 4 OR MORE, OR 30% OFF 3, 25% OFF 2, OR 20% OFF 1 OF ANY [INSERT PRODUCT]
On the other hand, coupons get more visibility on Amazon because they show up on the details page at the top, in the search results, on the gold box deals page, and on a separate landing page just for coupons on Amazon. If you decide to use a coupon,
In God we trust