Pricing Strategies: Behind the Odoo Price

28/02/2023 31 min Temporada 1 Episodio 5
Pricing Strategies: Behind the Odoo Price

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Episode Synopsis

Sebastien Bruyr, CCO at Odoo, is taking us along the dynamics that shaped one of Odoo’s most significant decisions: changing its pricing strategy to put value creation over money, allowing anyone to build a business for only 25$ a month. We explored how a pricing strategy evolves and how it can combine value creation, strategic growth, and international expansion.______________________________________________________Whether you are a business owner, entrepreneur, customer, partner, or anyone interested in the Odoo business and technology, this podcast is made for you!Don’t forget to support us by clicking the subscribe button, leaving a review, and sharing your favorite episode!See Odoo in action: https://odoo.com/trialConcept and realization: Ludvig Auvens, Manuèle Robin, Cécile CollartRecording and mixing: Lèna Noiset, Judith MorisetHost: Olivier Colson