Remember the stories you heard as a child? You'd stay past bedtime listening to them in rapture, with your jaw dropping in disbelief and excitement. If you do, it tells you about the power of story telling and a good story that sticks with you for life! All good stories have a great plot and engaging conflict which always leaves the listener wanting more and highly curious. Characters and their conversations enrapture listeners in the propagation of that great story. How to design and tell such great stories? Let's find out!

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