Visit https://www.pamjordan.com to schedule a call with our team.✖️✖️✖️In this episode of Pivot to Profit, Pam Jordan sits down with JJ Reynolds, founder of Vision Labs and data-driven marketing strategist, for an eye-opening conversation about scaling smarter, not just bigger.JJ shares his unconventional journey from filming Napa Valley wineries to leading a data consultancy that helps $5M+ businesses unlock profitable growth through better measurement and reporting. His perspective on marketing spend, profitability, and the real story behind the numbers is a must-listen for any entrepreneur frustrated by wasted ad dollars or murky ROI.Pam and JJ unpack:• Why most businesses treat marketing as a black hole—and how to stop the leaks• The Data Order of Operations and why vision must drive your spend• The two biggest mistakes companies make when tracking performance• How sending the right signals back to ad platforms can double profitability• The KPIs JJ uses to run Vision Labs (and why you should too)• Why “a number is useless unless you act on it”If your marketing feels expensive but unclear, this episode shows you how to align your data with your goals so you can grow profitably with clarity, not chaos.✖️✖️✖️Meet the Experts:Pam Jordan is the CEO of Pivot Business Group, helping entrepreneurs understand their numbers, increase profits, reduce taxes, and build long-term wealth through financial clarity.JJ Reynolds is the founder of Vision Labs, a data strategy and reporting firm that helps marketing and sales teams make smarter, faster, and more profitable decisions.Connect with JJ:🔗 visionlabs.com🔗 LinkedIn: https://www.linkedin.com/in/jj-reynolds✖️✖️✖️Recommended Videos:– Cutting $250K in Expenses with AI: https://www.youtube.com/watch?v=ybylRzTwifE–  Smarter Ops Boost Margins & Free Your Time: https://www.youtube.com/watch?v=sXAzuT6fF28–  Building a Business That Won’t Break with SOPs: https://www.youtube.com/watch?v=taHPHOCMvdA&t=107s✖️✖️✖️Want More Financial Clarity?YouTube: https://www.youtube.com/@pamjordancfoLinkedIn: https://www.linkedin.com/in/pamjordanInstagram: https://www.instagram.com/pamjordancfo/Facebook: https://www.facebook.com/PamjordanCFO/✖️✖️✖️Key Takeaways from This Episode:• Data without action is worthless. Clarity comes from knowing what to do next.• Marketing ROI starts with vision. If you don’t know your end goal, your spend is wasted.• Most businesses miss two key elements: sending signals back to ad platforms and measuring short-term value velocity.• Profit per employee is one of the most powerful (and overlooked) efficiency metrics.• Growth at all costs can bankrupt you—clarity and profitability must scale together.Remember: It’s not what you make—it’s what you keep.

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