On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong strategic initiatives. Today, he shares the value of attending trade shows and their rare opportunity to interact directly with your audience. How do you determine success after a trade show? Are there opportunities for content creation while there? What are best practices for encouraging people to stop by your booth? When should you consider sponsorship? Jeff breaks it all down for us here on Pivot Points. 

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