Interview: The 'magic sauce' behind F1's popularity boom

Pit Pass F1
14/04/2024 27 min
Interview: The 'magic sauce' behind F1's popularity boom

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Episode Synopsis

Michael Lamonato chats to Joshua Robinson and Jonathan Clegg, authors of new book The Formula: How Rogues, Geniuses and Speed Freaks Re-engineered F1 into the World’s Fastest Growing Sport, which attempts to stitch together F1’s enthusiastic history with its high-rolling present to describe just what it’s taken to turn the sport into a worldwide sensation.
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