Photographers, we need to talk. If you’ve ever found yourself making content that sounds like “this is why I don’t give RAWs” or “photography is a real job actually” then you might be speaking to the wrong people.In this episode I’m chatting about the difference between educating your dream clients and arguing with strangers who were never going to book you anyway. I’ll share why rant-style content doesn’t do what you think it does, how I avoid getting sucked into online drama, and what I focus on instead to attract the right kind of people.You’ll hear real examples, a bit of tough love, and hopefully leave with a much clearer idea of how to create content that actually moves your business forward.Follow along at @mattdoddphoto on Instagram.

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