ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Brilliant Ideas Podcast"
Episode Synopsis
Researchers have had their “Eureka!” moment, because they have discovered a link to how we ‘find it!’ inside our own minds.
Our deep unconscious “eye accessing cues” indicate where our unconscious is accessing ‘remembered’ or ‘constructed’ information.
The notion that eye movements might be related to internal representations was first suggested by American psychologist William James in his book Principles of Psychology (1890).
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