In this episode, Vicky chats with Helen, a former teacher turned pet groomer, who now runs her own business, Love to Paws. Together, they explore why having a proper website isn’t just a nice-to-have anymore – it’s a must-have for today’s pet groomers.Helen shares her journey, from starting with a basic website that didn’t really showcase her business, to realising that her site needed to reflect her personality, services, and what set her apart from other groomers.Vicky and Helen explain how your website acts like your shop window online – working 24/7 to answer questions, build trust, and attract new clients. They also touch on the power of SEO (search engine optimisation), and how the right words on your site can help you show up in local Google searches.Helen also talks through the website packages she offers for pet groomers, from simple starter options to more professional designs, depending on where you are in your business journey.This episode is packed with practical advice if you’ve been putting off updating your website or don’t know where to start.💬 Key TakeawaysYour website is your digital shop front, working around the clock to attract new clients.A personal touch matters – showcasing your personality builds trust before the first call.SEO helps you appear in local search results and get found online.First impressions count – a professional, well-designed website builds credibility.There’s no one-size-fits-all website package that can grow with your grooming business.🎟️ Don’t miss the Pet Pro Expo!Join us in Birmingham for a must-attend event covering the latest insights for pet professionals. Can’t be there in person? Online tickets are available too!🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow.

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