ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Write Persuasive B2B Letters That Command Anyone's Attention (Including CEOs)"
Episode Synopsis
Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter.
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