In this episode, we start by exploring why expertise is the enemy of innovation. The more you know about a topic the harder it is to think differently. But not all is lost. You can leverage your expertise to generate breakthrough solutions.We then put the question: "How can I increase podcast downloads?" through the 25 lenses. I think you'll find the reframes quite interesting as they can lead to a lot of different solutions.To get the lenses, go to www.GetTheLenses.com  
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