Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

29/09/2016 47 min
Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

Listen "Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential"

Episode Synopsis

The value of telling your story is critical in today’s organization. This session shares McDonald’s success story of taking their SMM program to the next level. You'll see how they did it through the development of an attendee engagement program.