Episode Synopsis "Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential"

The value of telling your story is critical in today’s organization. This session shares McDonald’s success story of taking their SMM program to the next level. You'll see how they did it through the development of an attendee engagement program.

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More episodes of the podcast PCMA Podcast Series

• Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential
• Going Global With Strategic Meetings Management
• Make Your Event Go Viral With an Effective Social Media Strategy