This introductory episode of the new series of PCAM podcasts explores the origins of the organisation, what it has achieved in regulating the Applied Music industry, what it offers its members, and the challenges it faces in dealing with an ever-changing and evolving professional, industrial and technological landscape.The contributors are PCAM Chair, Paul Reynolds (Senior VP, Massive Music) and PCAM director, composer and producer, Chris Smith (The Barbershop Music Co).The host and moderator is composer and sound designer, Bankey Ojo.Resource references include:PCAM - https://www.pcam.co.uk/The Institute of Practitioners in Advertising (IPA) - https://ipa.co.ukThe European Composer & Songwriter Alliance (ECSA) - https://composeralliance.orgPRS For Music - https://www.prsformusic.comForever Audio - https://foreveraudio.com/ Hosted on Acast. See acast.com/privacy for more information.

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