Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than anyone I know. Martin is a digital communications expert and PR agency founder as well as a university and LinkedIn Learning instructor who teaches AI, social media, digital and content marketing, and podcasting. Please note that Martin mentions several useful AI resources (free and paid) which are linked below for those who want to try them out. I will be doing that myself and will report back in a future episode. Here’s what we cover:The 3 types of artificial intelligenceHow AI “generates stuff” like blog posts, photos and videos using free and paid toolsSome of the benefits of AI like idea generation, writing first drafts and creating imagesSome of the risks like the potential for mistakes and inaccuracyHow AI can help small businesses strapped for time and moneyHow to use Chat GPT to help with marketingGet in touch with Martin Waxman on LinkedIn or at www.martinwaxman.comConnect with Janice on LinkedIn.Links mentioned in this episode:Chat GPT Hyperwrite Jasper Lately DALL-E 2 Stable Diffusion 2-1 - a Hugging Face SpaceCanva AI (Magic Write)TOMELumen 5If you enjoyed today's episode, please rate and review it on Apple Podcasts or Spotify! Thanks for listening!

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