When you know you want to put out a song, the plan on how you release the song is the most important.  Therefore, you must dig your well early.  By developing relationships with influencers, who share the same target market as you, months before you release a project, they can help your promote your project when it is finally ready to be released.
Many of the tips that I am providing are from the book, "Traffic Secrets" by Russell Brunson.  He is a master marketer and is the king of getting people to be interested in whatever product you may be selling. I am applying his marketing principles to music artists and music marketing in order to help us grow our fanbases. 

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