In this episode of Path to Growth, Tracy Young talks with Sarah Franklin, CEO of Lattice and former CMO at Salesforce, about her unconventional career journey and the leadership lessons she’s carried with her along the way. Sarah shares how her background in chemical engineering and biochemistry laid the foundation for a career in tech, marketing, and now executive leadership. She reflects on the transition from CMO to CEO, what she brought with her from 15 years at Salesforce, and how frameworks like the V2MOM help her set priorities and keep teams aligned.
The conversation also dives into how AI is already transforming the HR space—and why now is a defining moment for HR leaders to take charge of their tech stack. Sarah and Tracy discuss decision-making, leadership in times of crisis, the difference between selling to revenue teams and HR teams, and how to maintain curiosity and courage through change. Sarah closes with heartfelt advice to those early in their careers: trust yourself more, think long-term, and always be learning.
This episode is packed with real talk, practical insight, and thoughtful reflections from one of tech’s most respected leaders.

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