002. Branding

17/06/2021 10 min Episodio 2
002. Branding

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Episode Synopsis


[00:01:00] Jonathan shares the original intention and meaning behind the name Path and Focus[00:01:31] We then get into how the name translates really well into our new goal for for the company[00:03:10] Kaileen describes the logo with special attention to detail[00:04:02] J chimes in with his own imaginative description [00:04:22] We talk about scaling the logo down for favicon usage[00:04:47] Benefits of having a black and white version of the logo[00:05:31] K & J discuss their differing opinions of logo colour preferences [00:07:05] J gets excited about prospect of drawing logo with code[00:07:24] Next steps in branding journey[00:08:10] Pondering plans for building the Path and Focus website[00:09:03] Plans for blog posts, and a quick gut check on whether we're doing this whole thing backwards[00:09:44] Outro