Distribution isn’t what it used to be and that’s a good thing. In this episode, we sit down with Jessica McDowell, VP, North America Marketing and Digital Customer Success at TD SYNNEX, to explore how distribution is transforming into a strategic engine for partner growth.We cover everything from her unique journey across sales, vendor management, and marketing to the technologies and tactics reshaping how partners scale in today’s market. Whether you're rethinking your go-to-market motion or looking to leverage data and, this one’s packed with insight.In this episode, we explore:- Why distribution is shifting from logistics to enablement, and what that means for partners- How Jessica’s background fuels a business-first, ROI-driven approach to channel marketing- The growing demand for marketing as a service and where partners are getting stuck- How TD SYNNEX is using data and AI to deliver personalized, scalable partner experiencesIf you're a channel leader looking to future-proof your go-to-market strategy and turn data into partner impact, this episode is a must-listen.Connect with Jessica: https://www.linkedin.com/in/jessica-mcdowell/_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

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