107 Telling Your Story and Protecting Your Brand - An Interview with Pat Milhizer, Part 2 of a Two-Part Interview

Paradigm Shift with Christina Martini
29/06/2021 50 min Temporada 4 Episodio 107
107 Telling Your Story and Protecting Your Brand - An Interview with Pat Milhizer, Part 2 of a Two-Part Interview

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Episode Synopsis

In this episode, Christina Martini and Pat Milhizer discuss:Hardball questions and crisis communication. Navigating tricky waters with customers and the media. Developing relationships with reporters and other news outlets. Repurposing social media for other opportunities.  Key Takeaways:You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity and answers.Having a personal approach, where you’re not being too combative, can often work best when working with reporters. You make your own luck - pick the right spot and be ready for any opportunity to get in front of the public. Never say (or write) something to a reporter that you wouldn’t want to see on the front page of the newspaper.  "If you want good press, you’ve got to make time for your PR reps." —  Pat Milhizer Connect with Pat Milhizer:Twitter: https://twitter.com/patmilhizer?lang=en Website: https://www.milhizerpublicrelations.com/ LinkedIn: https://www.linkedin.com/in/pat-milhizer/  Connect with Christina Martini:Twitter: @TinaMartini10Website: www.paradigmshiftshow.comLinkedIn: Christina MartiniEmail: [email protected]  Show notes by Podcastologist: Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions....

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