A comprehensive strategy for accelerating revenue in complex construction projects by shifting from transactional selling to strategic value creation. They emphasize a five-step process beginning with identifying high-value accounts and then assessing challenges, developing tailored solutions, documenting success, and scaling effective approaches. A core component is the implementation of "Speed Checks," which are regular, structured meetings designed to maintain project momentum, identify roadblocks, and ensure accountability, all while leveraging a unified data capture system like SFDC. Furthermore, the documents detail the "GOALS Framework" for deep customer discovery and stress the importance of cross-functional collaboration among marketing, business development, and sales, with clearly defined roles, goals, authority, and responsibilities (RGARs) to build lasting partnerships and achieve sustainable growth.

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