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Listen "Packaging Design & NFT Integration Evelio Mattos | Ep 79"
Episode Synopsis
I just bought an NFT solely for the packaging design. Insane? Probably.
I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same.
I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable.
So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it.
Listen and follow with any questions on my LinkedIn:
Evelio Mattos on LinkedIn
Learn about the project on BlockBar
Subscribe
I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same.
I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable.
So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it.
Listen and follow with any questions on my LinkedIn:
Evelio Mattos on LinkedIn
Learn about the project on BlockBar
Subscribe
More episodes of the podcast Packaging Unboxd with Evelio Mattos
Packaging Design Mistakes to Avoid | Ep 206
27/08/2025
2025 Packaging Trends Episode | Ep 202
06/01/2025
Costco Packaging Design an Expert Guide | Ep
05/12/2024
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