💰 Join our Free OWNR OPS Skool Community to grow your local service biz: ➡️ https://skool.com/ownropsTrades businesses often believe branding is just a logo or a truck wrap—but what if your brand could become your biggest growth driver?Austin Gray interviews Brian Sooy, a certified brand architect, StoryBrand consultant, and 30-year branding veteran who has helped hundreds of blue-collar businesses build brands that stand out, scale, and sell. Together, they explore:The biggest branding mistakes service companies makeWhy your brand starts with messaging—not visualsHow to reposition your brand without starting from scratchThe power of storytelling, emotional hooks, and customer-driven messagingBrian’s CARE framework: Clarity, Alignment, Relevance, ExperienceHow Bear Claw is evolving from “land services” to “land beautification”Why branding is the foundation for premium pricing and team attractionWhether you're just getting started or refining your message after years, this episode is packed with branding clarity and practical direction for the trades. Ready to make your brand famous? Tune in now.🔗 Follow Brian Sooy:X (Twitter): https://x.com/briansooyLinkedIn: https://www.linkedin.com/in/briansooy🎁 Free Resources from Brian:✅ Blue Collar Branding Checklist + Ella: https://drive.google.com/file/d/1veFd4KPXgltFxFnvS4y3L-6KX140H6YF/view?usp=sharing📘 Brian Sooy’s book Blue Collar Branding drops July 22 — a clear guide to help blue-collar businesses stand out.🚀Try Ella AI for free for 14 days: https://www.atomicelevator.com/bluecollarbranding🚀 Try StoryBrand AI – 7-Day FreeTrial: https://go.aespire.com/sbai/🔗 Follow Austin Gray:X (Twitter): https://x.com/theowneropHave a business question? Text 970-585-OWNR and we'll answer in live Q&A in a future episode! 🔥 Mentioned in This Episode 🔥We use Jobber to manage our quoting, scheduling, & invoicing➡️ Get 20% off your first 6 months here: https://go.getjobber.com/ownrops📚 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker Digital⁠ SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📰 Sign up for the OWNR OPS Newsletter: → ownrops.com/newsletterDon’t forget to like, comment, and subscribe for more episodes with entrepreneurs sharing their best insights and success stories!

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