Full Show Notes - https://overlandmarketingpodcast.com/podcast/episode-2-9-tips-for-email-marketing/
Email Marketing Isn’t dead

Collect email from your visitors
According to to Statista 306B emails are sent and received everyday
Mailchimp was bought out for 11B

#1 Scrub your list
- If they’re not opening scrub your unopened emails, only send to people who are opening them. If a large percentage are unopened they will eventually hit spam
#2 Use casual subject lines
- Instead of being really proper like “The most useful widget for camping” use “check out this widget that can make camp fun again”
#3 Get followers to your social platforms
- Solicit following and sharing on social media
- Increases followers and engagement
#4 Follow up on abandoned cart rate
- Have a system for following up on abandoned carts (Shopify / Privy)
- Offer a one time discount
#5 Keep emails short and to the point
- Under 200 word emails have an open rate of 7-38%
#6 Send emails early in the morning
- Send around 6 am have a better chance of being opened first thing int he morning
#7 Add value even when you’re selling
- Offer stories or tips to dow with the experience and how to use the products
- Make people feel excited about getting out and experiencing their adventure with your products
#8 Resend to unopened email
- Change the subject line
#9 Add countdown timers inside your emails
- Only do this if you’re selling something, there is a promo and the product is running low

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